Take control with Brown Trout Software Business Website Services

Search Engine Optimisation

Nobody can guarantee to get you listed 1st on Google because not everybody can come top.  However, there are many legitimate techniques that we can use to improve your search engine results position and combining all these techniques will give you the best chance of a top position.  These are not 'tricks' - just ways of making it really obvious to the search engines what your website is about.

How to get a consistently high position

You use a search engine because it works. Their survival & success depends on giving people what they want: really useful sites containing the information that matches their search keywords.
They recruit geniuses and Invest millions to develop ingenious systems that put good websites at the top of their results.  Therefore, creating a really good, useful website will always be the best way to achieve a good search engine position.

Our Content Management System enables you to create and update pages so you can build up your website over time, and keep it up to date.  It also lets you add keywords in relevant places so that it is obvious to the search engines what your website is about.

Links to your website

Search engines also measure how popular and important your website is by the links from other websites.  Incoming links to your website from other websites improve your rank.  One way to get links is by creating good pages that people mention in pages, forums, blogs etc.  Another is getting listed in directories.  We can help you gain quality links that boost your search engine results position.

Automated search engine services?

Automated search engine optimisation services could get your website automatically banned from the search engines by breaking their terms and conditions. 

Many optimisation techniques involve changing the content and structure of your website - and this cannot be done by an automated service.  Only someone with experience of search engine optimisation and a good understanding of your website can maximise your ranking.

Search engines do not charge to list your website, so don't pay for a submission service.  Your website only needs to be submitted once, so there is nothing to be gained from monthly submission services.

Automated search engine services are, at best, a waste of money.

Trick your way to the top?

Yes, there are tricks that some devious search engine optimisation experts will use to catapult your website to the top of the listings.  For example, repeat your keywords over and over in hidden text.  Or create loads of fake websites with hundreds of links to your website.  We never use tricks because if they work, the effect is only temporary.  Search engines are continually upgraded to filter out the cheats.

"Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit."
Google.com - Quality Guidelines

So when does a 'technique' become a 'trick'?  Optimising a website without an understanding of the rules can result in a lower rank or even exclusion.

Conclusion

You can improve your website's search engine results position by creating an informative website, using a variety of keywords and getting listed in a few general, regional and industry specific directories.  Please contact us if you would like some help doing this.